Privacy Policy

Last updated: December 15, 2025

Secure Future Financial (“Secure Future Financial,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit or interact with www.securefuturefinancial.ca (the “Website”).

1. Scope of This Website

Secure Future Financial does not provide financial, insurance, investment, or legal advice, and does not sell or underwrite any financial or insurance products.

The Website:

Provides educational and informational content
Offers questionnaires, estimators, and tools for general guidance only
Connects users with independent, licensed financial or insurance advisors upon user request

Any services or advice you receive are provided directly by third-party advisors, not by Secure Future Financial.

2. Eligibility

This Website is intended for individuals 18 years of age or older.
We do not knowingly collect personal information from minors, as individuals under 18 cannot legally contract insurance products in Canada.

3. Information We Collect

We may collect the following types of personal and technical information:

a) Information You Provide Voluntarily

First and last name
Email address
Phone number
Information submitted through contact forms
Responses to questionnaires or financial estimators
Appointment or consultation requests
Newsletter subscriptions
Any information you choose to submit through forms or communications

b) Automatically Collected Information

IP address
Browser type and device information
Pages visited and time spent on the Website
Referring URLs
Cookie and tracking data

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Ensure proper Website functionality
Improve user experience
Analyze Website traffic
Measure marketing performance

A cookie consent banner is displayed on the Website, allowing you to manage your preferences. You may also disable cookies through your browser settings; however, some Website features may not function correctly.

5. Analytics and Third-Party Tools

We use third-party services to operate and improve the Website, including but not limited to:

Google Analytics
Google Ads
Meta (Facebook) Pixel
Email marketing platforms
Appointment booking tools
Customer relationship management (CRM) systems
Web hosting and security providers

These third parties may process data on our behalf strictly for their intended functions and are required to comply with applicable privacy standards.

6. How We Use Your Information

We use personal information to:

Respond to inquiries and requests
Connect you with independent advisors
Provide access to tools and estimators
Send newsletters or communications you have opted into
Improve Website performance and content
Comply with legal and regulatory obligations
Prevent fraud, abuse, or misuse of the Website

7. Disclosure of Information

We only share personal information with independent financial or insurance advisors when you voluntarily submit information for the purpose of being contacted.

We:

Do not sell personal information
Do not share data for unrelated third-party marketing
Do not disclose information without user consent, except where required by law

8. Data Storage and Retention

Personal information is stored securely using administrative, technical, and physical safeguards appropriate to the sensitivity of the data.

Information is retained only for as long as necessary to:

Fulfill the purposes outlined in this policy
Meet legal, regulatory, or contractual obligations

9. Data Security

We implement reasonable security measures to protect personal information against:

Unauthorized access
Disclosure
Alteration
Loss or misuse

Despite these measures, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Your Rights Under Canadian Law

Under PIPEDA, you have the right to:

Access your personal information
Request corrections to inaccurate information
Withdraw consent (subject to legal or contractual restrictions)
Ask questions about our privacy practices

Requests may be submitted using the contact information below.

11. Third-Party Websites

The Website may contain links to third-party websites operated by advisors or other entities.
We are not responsible for the privacy practices or content of those external websites.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date. Continued use of the Website constitutes acceptance of the revised policy.

13. Contact Information

If you have questions, requests, or concerns regarding this Privacy Policy or how your information is handled, you may contact us at:

Email: contact@securefuturefinancial.ca